Corporate Entrepreneurship: Entrepreneurial Development within Organizations This new book explores the concept of entrepreneurship in established companies. The offering of courses in this field is growing as the study of entrepreneurship increases in schools across the country. It can be used as the primary text in a Corporate Entrepreneurship class, or as an ancillary book for courses in Entrepreneurship and Strategic Management.
Customer Review: Highly Recommended!
This solidly researched, well-written book makes a sound case for an unconventional view of corporate entrepreneurship. Author Vijay Sathe contends that the archetype of the lonely, low-level corporate entrepreneur is a fantastic, fairy-tale critter. In fact, entrepreneurship and new business creation happen in big organizations only when corporate leadership fosters it through a mix of principles and policies. Sathe grounds his case in a detailed exposition of experiences at major corporations, and carefully considers the evidence before pronouncing any judgment. Unlike many authors of books on this subject, Sathe seems both intellectually honest and genuinely interested in nailing the truth, not in hawking a nostrum. If the book has any flaw, it is that the author takes more pains than necessary at points, and presents more detail than the reader needs. That is not a grievous fault, and we find it very easy to forgive.